Fair and Lovely

Written 11/1/04Any where you turn in India you see tubed creams with the promise of turning a sanwali ladki into a gori one. All you have to do is apply this cream once a day and before your wedding, or more importantly prospective rishtas, you’ll be as gori as an amreeken ladki. No more packed on foundation, powder, or staying in doors for two to three months so the sun doesn’t hit you. Does anyone else feel as though there is something completely wrong with the way “brown” skin is viewed in our very brown society?

It doesn’t help when the society you live in constantly puts you down for your skin color. Lets take Vital Signs as an example. Even though I am a huge Vital Signs fan, I get squimmish listening to Goray Rang Ka Zamana with lyrics:

Goray rang ka zamana kabhi ho ga na purana

gori dar tujhya kis ka hai tera to rang gora hai

which is basically telling the lighter skinned girls that all they have to do is sit there and look pretty, they have nothing to worry about. Other lines include

Sanwala salona rang kitnon ko bhata hai

jissay dekho goriyon k peechay chala aata hai

This song may be just one song, and yes Vital Signs did come back with Sanwali Saloni after this song, but I had watched an interview where junaid jamshed explained why the only reason he wroe that song was because he recieved a lot of complaints about Goray Rang ka zamana. The only thing that makes me happy about this is that there were a good number of girls out there who weren’t gori’s and were very satisfied with who they were enough to speak out against this song and claim one as their own.

The only thing that worries me is the amount of girls who were put down by this song. Who went out and bought another ten tubes of Fair & Lovely, or whatever whitenening miracle cream they thought would work. I think before we ask the world to accept our skin, we need to accept it in our own society. Indian/Pakistani women are by far the most beautiful women on this earth, and their glowing brown skin has a lot to do with it.

*dedicated to the “aunty g’s” who are looking for fair and lovely girls for their not so fair and lovely sons..keep looking*


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